Sales-driven marketing

that creates

better informed,
higher performing,
happier clients.

Is this you?

  • Brand

    In a noisy, crowded market you want to win customer trust.

  • Engagement

    Your marketing team are not cyber security experts and seldom meets the customer.

  • Offering

    You want to tune your offering to what the market needs.

  • Sales

    Pipeline velocity is low because sales teams lack the collateral to lubricate the sales process.

I'm Paul

I bridge the gap between your smart marketing people and their intended customer.

I have a gift for winning the confidence of clients and enabling sales teams.

I will help you engage with the market, build trust and improve revenue growth.

I have 20 years of consulting, business development and marketing experience.

I am an expert in consultative cybersecurity selling.

How can we work together

I help companies that want to:

Articulate clearly the value of their offering

Enhance their reputation and authority

Capture the interest of prospective customers

Grow the value of their company.

My approach

  • Use narratives to engage

  • Build client outcomes into messaging

  • Create trust by being insightful

  • Don't tell. Enable

  • Be liberal with your knowledge.

  • Nurture. Think long-term.

My core services

I work with product vendors, marketing agencies, resellers and managed service providers.

Here are examples of how I help:

Challenge

Solution

Outcome

Public relations

  • Building brand in a noisy market
  • Focussed messaging
  • Bold PR approach
  • Proactive media and industry analyst engagement
  • 5 bylines
  • Quoted 30 times in trade and national press
  • Referenced in all key Gartner and Forrester reports

Lead generation

  • Crowded, undifferentiated market confuses customers
  • Client focused sales brochures and call decks
  • Social media campaigns based on Monthly Threat Highlight Report
  • New strategic opportunities
  • Improved sales velocity

Sales enablement

  • Competition from Microsoft
  • Client engagement
  • Infographic showing the 'high cost of free'
  • Enable sales teams with 'Tales for Sales'
  • Fortnightly, best practice sessions
  • Reduced cost of sale through better qualification
  • 40% YoY revenue growth

Winning work

  • High competitive proposal loss rate
  • Undifferantiated
  • Strategic pursuit templates, tools and training
  • Video proposals featuring delivery team and exec directors
  • 83% proposal success rate

Challenge

Solution

Outcome

Public relations

  • Building brand in a noisy market
  • Focussed messaging
  • Bold PR approach
  • Proactive media and industry analyst engagement
  • 5 bylines
  • Quoted 30 times in trade and national press
  • Referenced in all key Gartner and Forrester reports

Lead generation

  • Crowded, undifferentiated market confuses customers
  • Client focused sales brochures and call decks
  • Social media campaigns based on Monthly Threat Highlight Report
  • New strategic opportunities
  • Improved sales velocity

Sales enablement

  • Competition from Microsoft
  • Client engagement
  • Infographic showing the 'high cost of free'
  • Enable sales teams with 'Tales for Sales'
  • Fortnightly, best practice sessions
  • Reduced cost of sale through better qualification
  • 40% YoY revenue growth

Winning work

  • High competitive proposal loss rate
  • Undifferantiated
  • Strategic pursuit templates, tools and training
  • Video proposals featuring delivery team and exec directors
  • 83% proposal success rate

Insights

I provide insights that

improve the lives of security leaders,

enabling them to:

Save time and money

Learn and better perform their role

Be happier and more confident.

I offer with partners

Website design and development

Search Engine Optimization (SEO)

Digital Marketing campaigns

Video proposals

Research

Outcomes

I will enable you to:

Strengthen customer relationships

Retain clients and accelerate revenue growth

Enhance your brand value

Build better networks

Improve return on marketing investment.

Ways to work together

Flexible access to affordable sales and marketing expertise can be obtained through:

1-hour consultations

Daily retainer

Fixed price, deliverable based services

Partners

Full service
Creative agency

Visit website

Marketing website design, hosting and analytics services

Visit website

Experience

I help cyber security businesses to engage with prospective customers and create marketing campaigns that generate a high quality pipeline.

My experience spans the following brands:

Testimonials

Former colleagues in sales, marketing and security consulting have provided their testimonials on LinkedIn.

Collaborative, articulate, customer-focused, insightful, creative and enabling

are the themes expressed in the feedback, according to ChatGPT.

Read more

Inspirational links

A review of cyber security predictions, published in January 2024.

Read now

A summary of cyber security trends identified in the Verizon Data Breach and Incident Report.

Read now

Condensed, thought-provoking and effective guidance on how to make a pitch.

Read now

The best analysis of macro-level cyber security market trends, this year. It is worth signing-up to Ross Haleliuk’s blog, “Venture in Security".

Read now

Stay in touch

Articles by Paul

GPT - Glaringly Public Tort?

Mata v Avianca Little did New York attorney Steven Schwarz know that...

by Paul Brucciani FCIIS · 4min read

Wringing sense from 202 cyber security predictions

Everyone can find fame if they look hard enough. On her first encounte...

by Paul Brucciani FCIIS · 10min read

Al - what it is and how you can protect your organization

A perfect storm "We have a perfect storm of corporate irresponsibility,...

by Paul Brucciani FCIIS · 9min read

Embrace uncertainty, avoid risk

A very short story about radical uncertainty A group of hikers in the...

by Paul Brucciani FCIIS · 7min read

I write blogs

If you have a topic that you'd like me to consider, let me know, here

email

If you wish to talk, contact me at

paul@cresco.consulting